Shu'oor Perfumes, led by beauty expert Nadi Al Khouri, is a new venture in the luxury fragrance market. With a foundation of 50 years in personal care, the brand offers exclusive perfumes designed to meet diverse global demands, aiming to redefine luxury through scent. At Parfum Haven, we blend elegance, innovation, quality, and competitiveness to deliver an unparalleled fragrance experience.

At Shu'oor Perfumes, we value the power of scent to transform moments and create lasting impressions. We invite you to explore, indulge, and find your place within our haven.

Our Mission:

At Shu'oor Perfumes, we believe that fragrance is a journey—one that evokes memories, stirs emotions, and defines identity. As a sanctuary for the finest perfume brands, we are committed to curating a diverse collection that speaks to every individual’s unique essence. Each of our brands reflects craftsmanship, innovation, and the art of scent-making, offering distinct variations that cater to personal tastes and lifestyles.

Our Philosophy:

Centres on the idea that luxury is found in choice, and our mission is to provide a haven where everyone can discover their signature scent. From classic elegance to modern sophistication, we embrace the diversity of fragrance, ensuring that every bottle in our collection tells a story of its own.