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Marketing_Example_Facade-Banner4

Facade banners and mega posters: Think big

Marketing_Example_Individuel4

Individual advertising: Everything is possible

Corpus: Advertising units that stand out

14. – 17. May 2019 Frankfurt am Main Tickets & Registration

Advertising before, during and after the Trade Fair

Advertising Services – your specialist for advertising. Making brands visible. 

Effective onsite and online marketing is central to successful trade fair activities as it helps you to generate attention for your company within its sector. In this way, you can convey your messages directly and reach your target group at the Frankfurt exhibition grounds and at our online formats.

Take advantage of a wide range of advertising opportunities to achieve your marketing objectives.

  • Generate additional leads
  • Draw even more visitors to your stand
  • Promote your products
  • Significantly raise your profile beyond your stand

We would be happy to advise you in person. You will find all contact details under The Team.

See how effective your online advertising can be

[Videos] "You simply have to see them!"
In our short videos, we show you forms of digital advertising with which you can achieve a lasting impact online.

Impressions from various promotional activities on the exhibition grounds 

We have compiled a number of examples for you in the picture gallery. Further information about the various types of advertising available can be found beneath the gallery.

Display Cases: Dekora & Dekora Spezial

Dekora und Dekora Spezial

Display windows at the trade fair

Advertising, no one can get past – where everyone passes by. All the trade fair visitors will have your product in sight thanks to the illuminated Dekora standing or wall display cases along the Via Mobile moving walkway.

The choice is yours:

  • Dekora – the wall showcase with a magnetic back wall
  • Dekora Special – the free-standing display case

All showcases are fitted with lighting. We offer the following additional services along with the showcases:

  • Memo box for your flyers (various sizes)
  • Socket (in Decora Special)
  • Additional spotlights
  • Sign with booth number and company name
  • Pinboard in Dekora

Advertising corpus: Advertising units that stand out

Advertising corpus: Advertising units that stand out

Corpus lets you strategically position your advertising at all key locations around the exhibition grounds. The threedimensional advertising units are available in four sizes.

Advertising Walls & Plano

Advertising Walls & Plano

Remarkably effective

Our mobile advertising walls along the central route are a real eye-catcher for visitors. And with Plano, which optically expands your exhibition booth through the use of graphic space on the hall wall or the hall’s columns, your presence becomes visibly larger in size.

It is also possible to display posters on hall pillars in the direct vicinity of your stand.

Advertising towers: Trigo & Oktavo

Advertising towers: Trigo & Oktavo

Your message in the top spot

Whether on the parking grounds for visitors (Rebstockgelände), at the entrances or in the middle of the exhibition grounds, the Trigo and Oktavo advertising towers create an outstanding advertising impact.

Have you already found what you're looking for? Then go ahead and contact us.

Flags: Omen

Omen

Raise your profile

Set your mark with Omen, the advertising banners on the exhibition grounds. Use several flags to attract even more attention!

We would be happy to make you an offer to produce your flag.

Banner: Large indoor advertising

Banner

A sight to behold

You can use advertising banners at strategically important points to arouse the interest of trade fair visitors.

Façade banners: Mega posters

Façade banners: Mega posters

Think big

Large-format posters placed on the outer walls of the exhibition halls will guarantee maximum attention. Anyone who advertises with this medium clearly shows they belong to the big league.

ePoster

ePoster

The versatile multimedia option

Take advantage of the benefits of a digital advertising medium. Generate awareness for your products or services with the ePosters at ten hotspots around the exhibition grounds. Whether slideshow, flash animation or video film – the terminal with integrated flatscreen can be used for all multimedia advertising.

Bookable advertising times: 20 or 30 seconds in length.
Your spot runs an average 10 to 15 times per hour at all ten hot spots.

 

Would you like us to assist you in selecting the advertising that is best suited to your requirements? We would be happy to provide you with expert advice.

Escalator stickers

Escalator stickers

Your message – perfectly transported

Your advertising comes into its own on the side panels of the escalators and is optimally presented along visitor flows.

Mirror advertising

Mirror advertising

See and be seen

Displaying your advertising on mirrored surfaces in washrooms is an excellent way to generate attention.

Floor stickers: Floor graphics

Floor stickers: Floor graphics

Goal-oriented advertising at every turn

With FloorGraphics, everything runs smoothly: The attention-grabbing advertising media point the way and bring exhibition visitors to your booth.

Advertising space: Maximo

Maximo

Guaranteed maximum impact

Maximo will help turn your billboard into a big event. Reach countless incoming visitors and passers-by with seven cleverly placed billboards around the exhibition grounds and at the entrance gates.

Transparency posters: Lumio

Lumio

It enlightens and brightens

The Lumio convex transparency poster illuminates central routes of the exhibition grounds.

Triangle Tower: Makes a lasting impression three times over

Triangle Tower

The Triangle Tower offers an elegant look from all three sides. Thanks to its shape and luminosity, this medium underscores any message.

Use the Slim Box and Triangle Tower to present your product. Possible additional equipment:

  • Brochure rack
  • Bag hooks
  • Product presentation

Slim Box: Slim box for wide appeal

Slim box for wide appeal

The illuminated Slim Box is a true eye-catcher and offers lots of space for your advertising.

Use Slim Box as a product presentation option. Your products brought to life with large-format advertising. Possible additional equipment:

  • Brochure rack
  • Bag hooks
  • Product presentation

Would you like individual consultation? Just ask us.

Radio Via Mobile

Radio Via Mobile

An ear-opening experience with radio advertising

Accompany visitors on their way from one exhibition hall to the next with your own radio spots. Take advantage of the opportunity to acoustically generate awareness for your brand and thus in a very direct way.

The exhibition's own radio radar station can be heard on each of the 1688 metres of the Via Mobile, the main axis of the exhibition grounds. It broadcasts a wide range of music, exhibition information about special exhibitions as well as the latest news from all over the world, traffic reports and weather forecasts.

Haven't got your own radio commercial yet? No problem, the production of your spot is included in our broadcasting price.

Good reasons for advertising on Via Mobile radio

Sample spot – Frankfurt Airport

Are you interested in radio advertising? We look forward to hearing from you.

Promotion

Promotion

A very personal touch 

Promotions lend a face to your advertising. You can actively meet and greet visitors as well as leading them to your trade fair stand by distributing flyers and giveaways. 

This way, you can expand your presence to include several locations – at central and exclusive points of the exhibition grounds, such as the Via Mobile, the entrances, the foyers or the ground’s Rebstock visitor area.

Brochure display: Optimo

Optimo

Large distributor

Along the central walkways, your brochure display – placed to your liking – attracts attention and turns your advertising into a sure-fire success.

Affixing the display according to your layout is included in the price. You are responsible for decorating and filling your display. As an alternative to brochures, you can also hang your bags on the display or place your giveaways in a container.

Insert in the exhibitor folder

Insert in the exhibitor folder

We’ll do the handing out for you

Advertising can be so simple: as an insert in our exhibition folder, your message is simply on the best way to the target group.

At the beginning of a trade fair, each exhibitor receives a folder with the most important information about the event. This is an opportunity for you to distribute print advertising to other exhibitors at a low cost and reliably.

It is possible to distribute to all the exhibitors of a trade fair as well as focus on special halls and levels.

Are you planning a promotion? We will tell you exactly what matters.

City-Light-Poster

City-Light-Poster

There’s no way around it

With our City Light posters in the Rebstock underground car park, your advertising gets off to a flying start: it won’t be missed by visitors on their way from the car to the bus terminal.

Format: w 119 x h 175 cm

Large advertising spaces: Posto, Kubus, Viadukt, Giganto & Prima

Large advertising spaces

Centre stage for a grand presence

An impressive façade banner at the Rebstock car park or a gigantic advertising bridge over the access roads – this and other advertising space around the parking grounds, hardly anything compares to the impact they have.

So you think advertising away from the exhibition grounds is boring? Perhaps we can change your mind.

Everything is possible

Individual advertising

Have a unique advertising idea, planning a special promotion? No problem – let us think of something to implement your idea in the best possible way.

Do you, too, have an exciting idea? We look forward to hearing it!

OnlineBanner

OnlineBanner at the website of Messe Frankfurt

Pinpoint your online presence

Place yourself at the centre of attention with accuracy. Online banners by Messe Frankfurt on the websites of trade fairs offer you around the clock direct contact with your target audience – before, during and after the fair.

App banners

App banners at Messe Frankfurt

Smart advertising in the exhibition app

With our exhibition app, your banner advertising attracts attention at highly frequented spots and as a constant companion for your target group, is always in sight and that beyond exhibition hours!

Media Package Add-Ons

Additional online services for your media package: Maximum presence before, during and after the trade fairs.

Distinguish your company from the competition by booking Add-Ons for the media package you received automatically when you registered for an event.

We will gladly provide you with the prices for the products on request.

Beacons: Wirelessly connect with your visitors

iBeacon is a feature of the event navigator app which allows you to make direct contact with app users. Send your videos or messages for example brochures, flyers, etc. with content download to your visitors and customers

How it works

Using the event navigator app and iBeacon, you can make your digital data directly available to trade fair visitors. The iBeacon device sends a push notification to the visitor‘s smartphone when it is near the stand. The user is made aware of your stand with just one click and can access the brochures, video clips or product descriptions that you provide us.

Advantageous Online-Package

Benefit from one low package price for multiple useful add-ons.

No Limit Package

  • Additional keywords
  • Search Result Highlight (your company is marked in the search result (upon request)
  • Document downloads (up to 6 documents)
  • Video integration (1 video)
  • Additional product pages
  • 1 online logo
  • Social media links (up to 9 links)
  • 1 shop link
  • Additional product/company images
  • Product direct links

Awareness Package: The intelligent combination of the 3 top sellers

  • Front Page Box: Your listing will appear on the home page of the exhibition.
  • Top of Category: Your entry will appear in the first place in the search results within a product category.
  • Top of Search: Your entry will be prominently displayed at the top of the search results.

The availability of this product is limited. The contract shall be effective upon acceptance by Messe Frankfurt Exhibition GmbH in the form of the order confirmation.

Please contact us with regard to the availability of this product after the end of the ordering period: service@online.messefrankfurt.com or +49 69 / 75 75 - 32 10.

Reach Package: Maximize the reach of your message

  • Front Page Box: Your listing will appear on the event website home page.
  • Push Notification InfoCounter: Use a beacon to advertise your trade fair stand via push notification in the trade fair's Navigator App.

Please contact us with regard to the availability of this product after the end of the ordering period: service@online.messefrankfurt.com or +49 69 / 75 75 - 32 10.

Image Package: Strengthen the image of your brand or product!

  • Top of Search: Your entry will be prominently displayed at the top of the "Exhibitor and Product" search results.
  • Push Notification snack bar: Beacon near the snack bars on the hall level.

combined with

  • VideoStreaming: A live stream is a social media event that attracts a lot of attention.

or combined with

  • VideoProduction 1min: Our team will create a video of the products you select while you present them.

Please contact us with regard to the availability of this product after the end of the ordering period: service@online.messefrankfurt.com or +49 69 / 75 75 - 32 10.

Promotion Package: Promote your product or innovation

  • Top of Category: Your entry will appear in the first place within a product category.
  • Press Information online: Make your current press releases available online.
  • VideoStreaming: A live stream is a social media event that attracts a lot of attention.

Please contact us with regard to the availability of this product after the end of the ordering period: service@online.messefrankfurt.com or +49 69 / 75 75 - 32 10.

Innovation Package: The latest trends at an attractive price

  • Push Notification Beacon snack bar: Beacon near the snack bars on the hall level.
  • VideoStreaming: A live stream is a social media event that attracts a lot of attention.

Please contact us with regard to the availability of this product after the end of the ordering period: service@online.messefrankfurt.com or +49 69 / 75 75 - 32 10.

Your video during the trade fair

Your video during the trade fair

As a Messe Frankfurt exhibitor, you have the option of having inexpensive films produced during the trade fair. The films can be shown as part of your company profile. And of course you will receive the films in file format for free use, for example to place them on your own website, social media, etc.

You already have a company or product video and would like to embed it in your company profile on the exhibition website and in the trade fair app?

Video production at your trade fair stand: The following formats are available for your business video

Product presentation (1 minute)

Product presentation (1 minute)

Film length up to one minute with a production time at your fair stand of approx. 30 minutes, produced for downloading in the formats WMV, MPEG and H.264. Our team films your selected products while you introduce them and place them in scene. Production is in the style of a report, coordination and approval take place at your stand.

Moderated product presentation (2.5 minutes)

Moderated product presentation (2.5 minutes)

Film length up to 2.5 minutes with a production time at your fair stand of approx. 60 minutes. Produced for downloading in the formats WMV, MPEG and H.264 – including moderator. The products you select will be filmed by our team while you and our presenter showcase them. Production is in the style of a report, coordination and approval take place at your stand.

Individual video production

Individual video production

The Digital Services team makes it possible: whether it is a film report about your newest product presentation, a recording of your press conference or the live streaming of your event at the trade fair – the Digital Services team will produce it for you at the Frankfurt trade fairs, using professional TV teams and journalists. Why not add background music to the impressions of your stand or have your press conferences translated into numerous languages - after the event has taken place. Supplement your trade fair appearance with a moving documentation and book your individual video production now.

360° degree view of from your stand

360° degree view of from your stand

Order a comprehensive high-resolution 360° view of your trade fair stand. In addition, an exhibitor box in standard design will be integrated in the presentation.

This box can be by faded in or out by clicking on it and includes the following information: 

  • Company name
  • Trade fair information (trade fair, location, date)
  • Contact information (address, contact person, phone, fax, email, URL)

The 360° recording can be provided in the form of a landing page (e.g.  http://clients.nexpics.com/bdz/onair) or an i-frame.
You can therefore simply link to the recording via URL or embed it in an existing website.

The availability of this product is limited. The contract shall be effective upon acceptance by Messe Frankfurt Exhibition GmbH in the form of the order confirmation.

Please contact us with regard to the availability of this product after the end of the ordering period: service@online.messefrankfurt.com or +49 69 / 75 75 - 32 10.

How to book your trade fair success

We would be happy to provide you with detailed advice about all the media package options and make you an offer tailored to your specific needs.

Online banners

Angela Glaser-Gallion

Online Banner at Heimtextil, Light + Building, Prolight + Sound, Musikmesse, Automechanika and ISH

Angela Krohne

Emmanuelle Mazoyer

Online Banner at Ambiente, Nordstil, Paperworld, Christmasworld, Floradecora, Creativeworld, Tendence and IFFA

Emmanuelle Mazoyer

Online Sales Team

Telefon +49 (0) 69 75 75 - 32 10
Telefax +49 (0) 69 75 75 - 92 99 6
Send an email

Technical specifications

You don’t have to be an exhibitor to advertise with us

You don’t have to be an exhibitor to advertise with us

Even if you are not taking part in a trade fair, you can still take advantage of a wide range of individual advertising options before, during and after the event. Why not use our Frankfurt trade fairs as a new communication platform?

With our exclusive advertising materials (online and on our exhibition grounds), you will

  • Reach an ideal mix of range and effectiveness
  • Gain direct access to your target group
  • Minimise scatter loss
  • Present yourself in an international environment

We can offer advertising opportunities to non-exhibitors provided that their products or services do not focus on the same area as the exhibitors at the trade fair in question.

Interested? If so, Benjamin Braun will be happy to advise you in person and to make you an individual offer.

Want to connect with your customers 24/7 before trade fair?

Want an easy way to advertise worldwirde?

Speak to 2.035.375 people waiting to hear you.

The Team 

We would be happy to advise you in person. Simply call us or send us an e-mail.

Oliver Zugaj

Director – responsible for: All media for guest events

Oliver Zugaj

Sabine Abersfelder

Sales – responsible for: Promotions, megaposters, banners and special advertising forms for ACHEMA, Ambiente, Frankfurt Book Fair, Tendence and IFFA

Sabine Abersfelder

Benjamin Braun

Sales – responsible for: Promotions, megaposters, banners and special advertising forms for: Paperworld, Christmasworld, Floradecora, Creativeworld, Musikmesse and Prolight + Sound, Techtextil/Texprocess, all media for guest events

Benjamin Braun

Anabell Condemi

Sales – responsible for: Promotions, megaposters, banners and special advertising forms for: Heimtextil, ISH, Automechanika, IAA and Light + Building

Anabell Condemi

Tanja Eschmann

Sales – responsible for: Ambiente, Tendence

Tanja Eschmann

Wolf-Henning Folgmann

Sales – responsible for: Heimtextil, ISH, Light + Building

Wolf-Henning Folgmann

Carolin Hartig

Organisation

Carolin Hartig

Tanja Hohenwarter

Organisation

Tanja Hohenwarter

Alexandra Jafari

Sales – responsible for: Musikmesse, Prolight + Sound, Automechanika, IAA

Alexandra Jafari

Angela Glaser-Gallion

Sales – responsible for: Texcare, Techtextil/Texprocess, Cleanzone, Hypermotion, Online banners for Heimtextil, Light + Building, Musikmesse, Prolight + Sound, Automechanika and ISH

Angela Krohne

Emmanuelle Mazoyer

Sales – responsible for: all media for guest Events, Online banners for: Ambiente, Nordstil, Paperworld, Christmasworld, Floradecora, Creativeworld, Tendence and IFFA

Emmanuelle Mazoyer

Vera Scholz

Sales – responsible for: Paperworld, Christmasworld, Floradecora, Creativeworld, Buchmesse, IFFA, ACHEMA

Vera Scholz

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