FAQ Techtextil Digital Experience

Unfortunately, it is not yet possible to make any definitive statements regarding the number of visitors for obvious reasons. Varied and informative programmes are a strong draw for potential visitors, and in combination with the minimal logistics required and the advantage of being able to ignore any travel restrictions that might be imposed, our digital event formats are extremely attractive opportunities that encourage participants to attend.

No, there are no capacity restrictions. There is more than enough server capacity available to allow all expected visitors to utilise the platform.

The focus is on three primary components:

• Matchmaking that is supported by AI
• Streaming (live interviews, specialist presentations, seminars, press events)
• Direct contact with companies, e.g. via the chat function

Exhibitors can make their content available in the form of sessions and roundtables (digital conference rooms) both live and on-demand. Both formats can be booked for a fee, and may already be included depending on the package that is selected. (Availability is limited)

The platform is provided in English and in German. However, it is necessary to input the information in both languages in the fields provided for this purpose. Users can select the language in which they would like to use the platform. However, content will not automatically be translated.

Participants will always be shown all information in their local time.

To ensure optimum performance of the platform, we recommend that you use Google Chrome or Firefox as your internet browser.

No, the chat function is only available on the digital platform. It is not possible for exhibitors to integrate their own chat programmes.

The first port of call for every potential customer is your own company profile page – this serves as your business card and as a virtual replacement for your exhibition stand. As a result, you should try to fill your company profile with meaningful information that arouses visitors’ interest and spurs them to contact you.

Depending on which exhibitor package you book, you have the opportunity to integrate image, video or PDF files into your company profile to make it even more attractive. Even so, it is important to remember that virtual events in particular thrive on active communication by everyone involved! That means that the active participation of your sales staff is at least as important as creating a strong profile page. It is only by proactively targeting and addressing potential customers and partners that you will be able to achieve your desired sales success. Much as with a physical trade fair stand, it is important that your sales team actively seek contact with other participants to make your trade fair experience a success – as a first step, you will be supported by the integrated matchmaking tool.

It is not necessary to be reachable throughout the event. You have the ability to post the times at which your employees will be available in your profiles. We recommend that you ensure at least some availability of your staff even after the event has concluded so that you can take full advantage of the dialogue and interaction fostered by matchmaking.

Team member profiles can be filled individually as desired. The position of each team member is displayed in the company overview. Unfortunately, it is not possible to include a product assignment in the product profiles.

You have the option of integrating individual product profiles into your company profile using the Media Package Manager (MPM). These are separate pages that can be supplemented with a video, images and text to ensure that visitors are optimally informed about your product range.

It is not possible to integrate live streams into your exhibitor profile. Your profile will display the video that you previously uploaded using the MPM.

You can upload pre-recorded videos into your presentation as part of your media package. These might be company videos or an additional product video for each product.

Furthermore, there is also the option of integrating longer videos (e.g. a detailed product demonstration) as part of a stream. If you are interested, please get in touch with your contact person at Messe Frankfurt.

Regardless, it is also possible to book video conferences and video calls that you can use as part of your trade fair participation.

No, the chat function is only available on the digital platform. It is not possible for exhibitors to integrate their own chat programmes.

To match exhibitors with visitors, the matchmaking function draws on exhibitors’ product groups (which you can enter in your exhibitor profile) and the interests specified by visitors when they register.

A calculation is run in the background to determine how well exhibitors’ and visitors’ interests match up. All participants then receive proposed contacts that are based on this information.

Additional information such as movement data, search patterns and existing contacts can then be used to create additional contact recommendations automatically.

‘Connections’ include the contacts that are established with someone either through a planned meeting or on account of mutual interest (i.e. a ‘match’). You have the opportunity to chat with these contacts or request a meeting.

Yes, the extended duration of the event is one of the advantages of this format. The matchmaking and chat functions are available to you even after the event has concluded, and you can use these to get in contact with participants at any time. This includes users who are not logged in – they will be informed by email.

There is no official deadline, which means that last-minute deciders will also be able to take part. Even so, we recommend that exhibitor profiles be completed before the platform officially opens to ensure that visitors are able to begin their preparations and find their way through the event. Please note that exhibitor profiles will be updated once a day.

You can find new contacts using the visitor list. You can also filter this list using various criteria.

People are asked about their preferences during registration, and these responses are automatically matched with the exhibitors’ details. This information is fed into the AI-supported matchmaking process so that visitors can receive recommendations regarding which exhibitors are relevant. Visitors can also search proactively for exhibitors.

All appointments that you set up for the duration of the trade fair, as well as all events that you would like to take part in, are clearly displayed in a single location in your agenda. It is also possible to export this information to your external calendar.

We recommend that you conduct a marketing campaign by email or post to invite visitors to the platform. We will provide you with an allocation of free vouchers whose size depends on the exhibitor package you have selected. Your customers can redeem these vouchers in our ticketing system for free tickets to visit the event.

Visitors who are identified as a match can be contacted using the chat function. Alternatively, it is possible to set up a virtual meeting (video call) with preferred contacts at any time.

As many as 50 people can take part in a virtual meeting.

In place of an exhibition stand, each company has its own profile. It is not possible to present a second company within these profiles. As a result, it is not possible to have co-exhibitors.

You have the opportunity to book product presentations as web sessions as part of our official presentation programme. This entails a fee. The presentation programme is organised according to themes, and you can book your slot in the relevant category.

It will be possible to link to an existing showroom. To do this, please book the optional shop link in the MPM.

Demo access is not possible. However, you will be supplied with a ‘How to’ guide in advance containing screenshots that demonstrate how to set up an exhibitor profile and carry out other functions.

Yes, the data can be changed using the MPM and will be updated once each day.